Tools that empower your startup

Written by Wilson Ooi

On September 2, 2019

Building a startup is perhaps the most challenging thing you can do with your life.

If you build a great startup, there’s virtually nothing that you can’t do, or even discourage you. As Roy T. Bennett once wrote, “When you start living the life of your dreams, there will always be obstacles, doubters, mistakes and setbacks along the way. But with hard work, perseverance and self-belief there is no limit to what you can achieve.”

But building a startup is hard. Studies found failure rates between 70% and 90% within 5 years.

Here few tools that may empower your startup

1. Domain – Find a domain name your customers will remember

A strong domain name is important for any size business, at any stage of development. It will entice consumers with a snappy slogan or unique title, it should promote a sense of professionalism and satisfaction, and it should separate your business from others in your industry. Think of it like you’re deciding on a company logo, because the two should go hand-in-hand. Your domain name must be a reflection of your brand, simple, and memorable.

2. Email Hosting – Build Credibility And Trust

Unfortunately, scam artists do exist, so many consumers won’t be comfortable emailing personal information to [email protected]. But when you have a branded email address, you’re providing a sense of security and reassurance to your customers that your business is legitimate.

3. Responsive Website – Your competitors all have company websites.

Consumers typically start their buying journey with research and recommendations from peers and social network connections.
Studies show that once a consumer has an idea of what they need or want, they start researching, and 72 percent of them go online to find educational material, reviews, and testimonials, according to this report.
So if you’re not staying competitive with your competition, you’re giving shoppers a reason to buy from another brand.

4. Cloud Backup – Is your business data protected?

Losing data can be costly and even destroy a business. We have all heard stories of critical information being lost on a stolen device, data not being recoverable, or a server or desktop machine being corrupt.

“In the early stages of a startup, focusing on “execution” will put you out of business. Instead, you need a “learning and discovery” process so you can get the company to the point where you know what to execute.”

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