What is On-Page and Off-Page SEO?

Written by Zafri Samad

On March 9, 2020
On page and Off page SEO

In the rapidly evolving landscape of packaging, businesses are increasingly turning to web-to-print solutions to meet their diverse needs. BungkusGo, a prominent player in this space, exemplifies the transformative power of web-to-print technology. Specializing in customizable, eco-friendly packaging for the food and beverage industry, BungkusGo has successfully integrated digital innovation with traditional printing methods to offer superior services to its clients.

The Power of Web-to-Print Technology at BungkusGo

Customizable Packaging Solutions

BungkusGo leverages web-to-print technology to offer a vast array of customizable packaging options. Their platform allows businesses to design and personalize packaging materials such as paper cups, lunch boxes, and bowls. Users can select from pre-designed templates or upload their unique artwork, ensuring their brand is prominently displayed on high-quality packaging.

User-Friendly Online Platform

Central to BungkusGo’s service is their intuitive web-to-print technology platform. This digital tool is designed to be user-friendly, enabling customers to navigate the design and ordering process with ease. Features like real-time design previews and an accessible interface across multiple devices, including desktops and smartphones, make the experience seamless and efficient.

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Key Features of BungkusGo’s Web-to-Print Technology Service

  1. Extensive Product Range

BungkusGo offers a comprehensive selection of packaging products, catering to various business needs. This extensive range ensures that companies can find the perfect packaging solutions tailored to their specific requirements.

  1. High-Quality Printing

Utilizing advanced printing technology, BungkusGo guarantees high-resolution, vibrant print quality on all packaging products. This attention to detail ensures that brand logos and designs are displayed crisply and professionally.

  1. User-Friendly Online Platform

BungkusGo’s web-to-print platform is designed for ease of use, allowing customers to design and order their packaging online with minimal effort. The platform offers features like real-time proofing and professional design assistance to ensure that the final product meets client expectations.

  1. Secure Payment Options

BungkusGo offers multiple secure payment options, providing customers with peace of mind when making transactions online. This feature supports various payment methods, catering to diverse business preferences.

  1. Custom Order Quantities

Unlike traditional printing services that may require large minimum order quantities, BungkusGo allows customers to order in smaller, more flexible quantities. This flexibility is particularly beneficial for small businesses or those testing new packaging designs.

Benefits of Using BungkusGo’s Web-to-Print Technology Services

  1. Brand Consistency

By offering customizable packaging solutions, BungkusGo enables businesses to maintain consistent branding across all packaging materials. This uniformity enhances brand recognition and customer loyalty.

  1. Scalability

BungkusGo’s flexible order quantities allow businesses to scale their packaging needs according to demand. This adaptability helps manage costs effectively, especially during periods of fluctuating sales.

  1. Market Responsiveness

The fast turnaround times offered by BungkusGo enable businesses to respond quickly to market trends and consumer preferences. This agility allows companies to introduce new products or update packaging designs rapidly.

  1. Enhanced Customer Experience

High-quality, attractive packaging enhances the overall customer experience. With BungkusGo’s professional printing and durable materials, businesses can impress customers with premium packaging that reflects the quality of the product inside.

  1. Operational Efficiency

By automating the design and ordering process, BungkusGo reduces the administrative burden on businesses. This efficiency frees up resources and time, allowing companies to focus on core activities such as marketing and product development.

  1. Cost Savings

The ability to order custom quantities and reduce waste due to precise ordering leads to significant cost savings. Additionally, streamlined processes and reduced manual labor contribute to lower operational costs.

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Our Web-to-Print eCommerce Solutions with the designer studio, order management & many more features enable your print job to be accomplished faster and easier.


BungkusGo’s adoption of web-to-print technology has significantly enhanced its service offerings, making it a leader in the customizable packaging industry. The company’s commitment to quality, sustainability, and customer satisfaction is evident through its innovative platform and diverse product range. Businesses looking to streamline their packaging processes, achieve brand consistency, and meet sustainability goals can greatly benefit from BungkusGo’s web-to-print solutions. As BungkusGo continues to innovate and expand, it remains a trusted partner for all packaging needs, delivering exceptional value and convenience to its clients.

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Two differences categories can give an impact on Search Engine Optimization ranking. By using these strategies, it can help you reach and engage more potential customers. These categories that can improve your ranking in search engine result page (SERP) are On-Page SEO and Off-Page SEO. However, you must have a good understanding of the factors that can influence SERP. These factors include both on-page and off-page factors.

What is On-Page SEO?

On-Page SEO is the practice of optimizing web page content to improve search engine rankings and visibility. Common on-page SEO practices include optimizing title tags, content, internal links, and URLs. 

With proper optimizing, on-page SEO can help users answer their questions very quickly and clearly. Good on-page SEO helps search engines understand what human visitors would see if they visited a page so that search engines can reliably serve up what human visitors would consider high-quality content about a particular search query.

On-Page SEO Factors

On-page ranking factors can have a huge impact on your page’s ability to rank well if optimized. The biggest factors that affect the search engine is:

1. Content

Content is effective in attracting both search engines and helping your organization make connections with website visitors. SEO will find great results and the greatest content. This means you should have great content to help SEO to find you.

To make sure you have the great content, you must have:

  1. Quality – The more quality, the more likely SEO will be to rank your pages higher on the search engine results page. To attract both the search engines and your human site visitors, you must create a variety of different types of content pieces that are well-written and on topics that are most relevant to your audience.
  2. Keyword Research – Doing keyword research is an important part of great content. Choose your keyword wisely before start writing because you want to include the targeted keyword in your post’s headline.
  3. Keywords Used – Nowadays, the use of keywords is more about semantic. Google has gotten smarter over the years and good at interpreting the meaning of searcher’s keywords. As long as you make sure your keywords are present in important places such as headline, URL, and meta description, there is no need to mention them many times in your text.

2. Title Tag

A title tag is an HTML element that specifies the title of a web page and can be displayed on search engine results pages (SERPs) as the clickable headline for a given result. Its also important for usability, SEO, and social sharing. This should be 70 characters or less, including both the keyword your content focuses on. This is another crucial opportunity to include relevant keywords and boost the searchability of your page.

3. Meta Description

Meta descriptions are short descriptions below the URL on the search engine results page and below the headline in a social post, where it describes the content pages. It should be highly relevant to the content of your page, so it should summarize your key concept in some form. It is recommended to keeps your description between 120-150 characters to make sure your description in the search results.

4. Alt Text

Alt Text is used within an HTML code to describe the appearance and function of an image on a page. It is a principle of web accessibility and can describe images to the visually impaired via screen readers. And also important to have alt text descriptions so that every person with a visual impairment can understand what the picture on your website represents.

5. URL Structure

URLs are the locations or addresses for individual pieces of content on the web. An organized URL structure is important for today’s marketers because it allows search engines to crawl from page-to-page on your website more easily, and makes navigation more efficient for visitors.

6. SSL Certificates

Secure Sockets Layer (SSL) security technology is crucial for improving your security, trustworthiness, and visibility. By enabling SSL security, it can be ensured that information from your website is secure from the third party.  Google prefers sites that have an SSL certificate, making it essential to boosting visibility. To ensure that your URLs are using the HTTPS:// protocol instead of HTTP://, you must obtain an SSL (Secure Sockets Layer) certificate.

7. Internal Linking

Linking to different relevant pages on your site makes it easier for search engines to crawl everything, and also keeps visitors engaged longer. 

What is Off-Page SEO?

Off-page SEO refers to the page ranking factors that occur off your website, like backlinks from another site. It also includes your promotion methods, taking into account the amount of exposure something gets on social media.

Off-Page SEO Factors

Off-page SEO refers to activities you can perform outside the boundaries of your website to improve its search engine rankings. Optimizing for off-page SEO ranking factors involves improving search engine and user perception of a site’s popularity, relevance, trustworthiness, and authority. This is accomplished by other reputable places on the Internet (pages, sites, people, etc.) linking to or promoting your website, and effectively “vouching” for the quality of your content.

There are a few of the different off-page SEO factors that can impact your search engine rankings:

1. Trust

Trust is getting increasingly important, and most of the recent Google updates have hit spammy and obscure websites. This is how Google determines whether you have a legitimate site that visitors can trust. One of the best ways to improve trust is by building quality backlinks from sites that have authority (such as .edu or .gov domain). 

2. Link Building

Link building is the most popular and effective off-Page SEO technique. Search engines use backlinks as indications of the linked-to content’s quality. You want to be careful here as spamming sites with your links is a quick and easy way to get your site banned from search engines. Take the time to build relationships with influencers and fans who create quality content and will link back to your site in their content.

3. Social Media

Social media is part of off-page SEO and if you think about it, it’s also a form of link building. Social media mentions are gaining ground as ranking factors and proper configuration of social media profiles can also boost SEO. The more quality content you publish, the more likely you will be to get people to share your content with others.


There are a lot of factors that impact your SEO ranking, but the most important thing to consider is whether your content is valuable and relevant to your intended audience.

Keep in mind that SEO did not overnight to work successfully. It takes months or years and a lot of hard work for you to get the best result. 

However, following SEO best practices by creating quality content focused on helping your human visitors is the best way to build a sustainable online business that will continue to bring in new organic site traffic for years to come.

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